Taking Architectural Visualization to New Heights

“How do I know what this will be?” asked a client as we discussed the design for their new building. In one form or another, this question lies at the heart of architectural communication: How can I envision my building—its look, its feel—before it exists? From the earliest days of hand-drawn sketches to today’s technical drawings, digital renderings, and physical models, architects have continually evolved how we communicate design.

At JEMA, our pursuit of answering this question has led us to invest in the most advanced technologies for digital modeling and animation—tools that allow us to create precise, immersive, and realistic animated portrayals of future spaces. By crafting short films about our buildings, we not only help clients see their projects come to life, but also share the storyline, plot and meaning of the architecture.