GREATNESS FROM SMALLNESS
Watching “Jiro Dreams of Sushi”, I continue to be amazed at the contrast between the greatness of the cuisine and the smallness of the place. The 3 star Michelin restaurant in Tokyo creates the greatest sushi in the world and only has 9 seats. Gerard Craft, the creator of Brasswell, understands that “smallness” is not only a quantity, but more importantly, it is a quality of the highest order.
Located in a shipping container, JEMA’s design for BRASSWELL, the new restaurant operating out of Rockwell Beer Company, is small. To be precise it is 8 feet wide, 20 feet long and 8 feet high. The new restaurant is a part of Gerard Craft’s Niche Food Group and has a limited menu of delicious “comfort” food. Small is beautiful.