GREATNESS FROM SMALLNESS

March 26, 2019

Culture, Firm Philosophy

Watching “Jiro Dreams of Sushi”, I continue to be amazed at the contrast between the greatness of the cuisine and the smallness of the place. The 3 star Michelin restaurant in Tokyo creates the greatest sushi in the world and only has 9 seats. Gerard Craft, the creator of Brasswell, understands that “smallness” is not only a quantity, but more importantly, it is a quality of the highest order.

Located in a shipping container, JEMA’s design for BRASSWELL, the new restaurant operating out of Rockwell Beer Company, is small. To be precise it is 8 feet wide, 20 feet long and 8 feet high. The new restaurant is a part of Gerard Craft’s Niche Food Group and has a limited menu of delicious “comfort” food. Small is beautiful.

 

Brasswell’s kitchen is located in 1/2 of a shipping container that has an indoor and outdoor service window.

 

Jiro Ono, the creator of Sukiyabashi Jiro, is the greatest sushi chef in the world. His restaurant seats 9 people.

 

Brasswell is “inserted” into Rockwell. in the form of a blue shipping container.

 

Brasswell’s shipping container is situated at the north end of Rockwell’s terrace.

 

Small means delicious…the best food is found here where restaurants only fit 5-10 people.

 

View of the side of Brasswell (its’ the blue shipping container)
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