CREATING A NEW ROW IN THE GROVE

JEMA is partnering with Green Street to create a new housing prototype that is actually very old. Our inspiration comes from one of the greatest neighborhoods in the world located in Copenhagen, Denmark. The area is called Potato Row and is comprised of approx. 500 individual homes. All the homes are 2 story masonry structures that were built in the 1870’s as worker’s housing. All the homes are in rows and are connected.

The term “Potato Row” has a two fold origin: the area before being built out was originally a potato farm and as the the homes were being constructed in rows, like potatoes, the name stuck.

Originally built as inexpensive and small homes for workers, the Potato homes are now the most highly sought after residences in Copenhagen. Each “rowhome” is nearly identical, but you would not know it or feel it when you tour the neighborhood. Each building and front garden are articulated differently through color, plant type, fencing type and lighting. These slight variations create just the right amount of diversity and difference.

JEMA’s new Grove Rowhomes takes many cues from the Danish Potato Row. The 2 story rowhomes are three different colors of red brick with raw steel plate at the windows. Each unit has large windows, tall ceilings, a rear balcony and year…and of course a front garden.