One of the great St. Louis institutions located in one of St. Louis’s greatest neighborhoods, the Central West End, Straub’s is legendary for its quality of product and personal attention to service. A grocer that got its start at the 1904 World’s Fair, Straub’s is a family-run business that opened its Central West End store in 1948.
The 10,000 sq. ft. store is a neighborhood landmark, but was in need of a new identity, expansion, and functional upgrades. JEMA’s new design creates a more progressive and modern brand for Straubs. The north, west, and south elevations of the building are modified with a balanced material palette of copper, glass, and limestone. The new identity of the store symbolizes the store’s rich heritage, while creating a more user-friendly experience and visually dynamic exterior.