New Balance is creating a new Customer Care area and has teamed with JEMA as their architect and interior designer. We have worn New Balance shoes for years, but did not realize how closely our firms' missions align. We are struck by these words:
"At New Balance, we believe in treading lightly on limited resources, striving for zero waste in what we do and assessing the life cycle impacts of our products and activities. In the future, we hope to create products that are completely recoverable, create no waste, do not require the use of toxic substances, and have no adverse impact on the environment." - New Balance
The project is slated to begin construction this spring. Stay tuned for more updates.