Panera recently selected JEMA as their design partner for the development of their new cafe prototype. As Panera continues their expansion into new markets, they wanted to work with an architecture firm that not only provided excellent service, but also understood the singularity of Panera's brand.
JEMA is working with Panera to develop a new generation of cafes that will reflect the evolution of their brand and culture.
JEMA collaborated with Panera on the core and shell of the new prototype design for Tulalip, Washington. The 4,300 sq. ft. cafe's design is a marked shift from the previous generation of cafes.
The material palette is simple and clean: Wood (Douglas Fir), Zinc, and an Iron Spot Brick. The aesthetics are new, but the new look mimics the company's decades-old philosophy of inviting customers into a warm and comfortable environment.