GREATNESS FROM SMALLNESS

Watching “Jiro Dreams of Sushi”, I continue to be amazed at the contrast between the greatness of the cuisine and the smallness of the place. The 3 star Michelin restaurant in Tokyo creates the greatest sushi in the world and only has 9 seats. Gerard Craft, the creator of Brasswell, understands that “smallness” is not only a quantity, but more importantly, it is a quality of the highest order.

Located in a shipping container, JEMA’s design for BRASSWELL, the new restaurant operating out of Rockwell Beer Company, is small. To be precise it is 8 feet wide, 20 feet long and 8 feet high. The new restaurant is a part of Gerard Craft’s Niche Food Group and has a limited menu of delicious “comfort” food. Small is beautiful.

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Brasswell’s kitchen is located in 1/2 of a shipping container that has an indoor and outdoor service window.

Brasswell’s kitchen is located in 1/2 of a shipping container that has an indoor and outdoor service window.

Jiro Ono, the creator of Sukiyabashi Jiro, is the greatest sushi chef in the world. His restaurant seats 9 people.

Jiro Ono, the creator of Sukiyabashi Jiro, is the greatest sushi chef in the world. His restaurant seats 9 people.

Brasswell is “inserted” into Rockwell. in the form of a blue shipping container.

Brasswell is “inserted” into Rockwell. in the form of a blue shipping container.

Brasswell’s shipping container is situated at the north end of Rockwell’s terrace.

Brasswell’s shipping container is situated at the north end of Rockwell’s terrace.

Small means delicious…the best food is found here where restaurants only fit 5-10 people.

Small means delicious…the best food is found here where restaurants only fit 5-10 people.

View of the side of Brasswell (its’ the blue shipping container)

View of the side of Brasswell (its’ the blue shipping container)